Aoife Ní Mhuirí, a Journey of Innovation and Empowerment in Healthcare

A Vision for Better Healthcare

In today’s changing healthcare landscape, innovation plays a key role in improving patient care and supporting healthcare professionals. Salaso, a digital health platform founded by Aoife Ní Mhuirí, is doing just that. By harnessing technology, Salaso is making exercise a central part of healthcare, helping people recover from illness, manage chronic conditions, and stay active for better well-being.

Salaso’s journey started over a decade ago when Aoife, a chartered physiotherapist with a passion for e-learning and digital technology, set out to integrate exercise into mainstream healthcare. Her vision took shape through the Endeavour Programme in 2011 at the Institute of Technology in Tralee (now Munster Technological University). From there, Salaso was born—a platform designed to give healthcare professionals the tools to prescribe personalised exercise programs tailored to each patient’s needs.

Making Exercise More Accessible

Salaso’s platform is a game-changer for healthcare providers, giving physiotherapists, occupational therapists, nurses, and physicians an effective way to engage patients in exercise programs. Whether someone is recovering from surgery, managing a long-term condition, or simply looking to improve their fitness, Salaso offers a tailored solution.

"We see ourselves as pioneers in precision exercise, providing smart infrastructure that allows practitioners to guide patients in choosing the right exercise at the right time, and in a way that fits their lifestyle," says Aoife.

Growing Global Reach: The US Market

With healthcare shifting towards value-based care and telehealth, Salaso is well-positioned for expansion, particularly in the United States. The US healthcare system is increasingly focused on preventative care—helping people stay out of hospitals and surgeries—which aligns perfectly with Salaso’s mission.

"There are huge opportunities for us in the US because healthcare is moving towards prevention," explains Aoife. "That’s exactly what our platform is designed to support."

The COVID-19 pandemic accelerated the adoption of digital healthcare, making Salaso’s platform more relevant than ever. Now, patients can access the care they need from the comfort of their homes, improving accessibility and convenience.

Kerry Roots, Global Impact

Although Aoife hails from Connemara, her journey has deep ties to Kerry, where she spent time as the physiotherapist for the Kerry senior football team. She fondly remembers working with the legendary Páidí Ó Sé.

"I had huge respect for him," Aoife recalls. "You never knew what he was going to say when the phone rang—he was unpredictable, but always Kerry to the core. Every instruction he gave me was always about what was best for Kerry."

Her experience working with a top-tier team taught her valuable lessons in adaptability and determination, traits that have helped shape Salaso’s success.

Looking Ahead

Salaso’s journey is one of innovation and growth, but at its core, it remains focused on improving patient outcomes and making healthcare more accessible. With Aoife’s leadership and a strong foundation rooted in Kerry, the company is set to continue making a difference—both at home and on a global scale.

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