Introduction
Welcome to the Discover Kerry 'Get Social Guide' which explains how we share content, engage with our audience, and build a strong online presence for County Kerry. By following these guidelines, we can collectively enhance Kerry’s profile on local, national, and international levels.
Our Mission
At Discover Kerry, we are committed to giving our followers the best possible experience of Kerry. We integrate the pillars of Visit, Work, Study, and Live into our social media content, highlighting the unique opportunities that Kerry offers in each of these areas. A key focus is on high-quality imagery and video content to showcase Kerry’s natural beauty, vibrant culture, and dynamic community.
We encourage our stakeholders and followers to tag us in posts that align with our social media strategy, whether they focus on showcasing the region’s beauty, promoting local events, or highlighting Kerry’s work and lifestyle benefits. By tagging us in posts of all kind (posts, reels, stories, etc.), you enable us to reshare your content or explore further collaborative opportunities to promote the best of Kerry.
If you're interested in collaborating directly, please reach out to discuss potential campaigns, partnerships, or special features. We’re always excited to work together to help tell Kerry’s story to a broader audience.
Examples of Our Focus Areas
- Visit: Highlighting scenic landscapes, historical sites, local experiences, and a wide variety of events, through stunning photography and engaging video content.
- Work: Featuring local businesses and entrepreneurs, using professional visuals to reflect the innovation and success in Kerry’s business community.
- Study: Promoting educational opportunities in Kerry, with dynamic visuals of student life and learning environments.
- Live: Showcasing everyday life in Kerry, with a focus on community, wellbeing, and sustainability.
Social Media Platforms
Discover Kerry is active across Facebook, Instagram, X, LinkedIn, and TikTok, offering multiple ways to stay connected with us. Follow our accounts for updates, or sign up for our newsletter to receive daily insights and stories that highlight why Kerry is brave, bold, and full of energy, just like our brand. Stay informed about events, local experiences, and the vibrant community that makes Kerry a remarkable place to visit, work, live, and study.
Our Hashtag
Please use #DiscoverKerry in all relevant posts. This helps us track engagement, consolidate our message, and amplify the impact of your content.
Tailored Content by Platform
Across our platforms, we provide a balanced mix of content that showcases Visit, Work, and Live opportunities, including Kerry’s natural beauty, activities and adventures, events, and the benefits of living and working in the region. Each platform highlights these elements in different ways to suit the audience:
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Instagram and TikTok primarily feature videos and reels that capture Kerry’s breath-taking landscapes, outdoor adventures, festivals, and events, bringing you closer to the vibrant experiences throughout our lively towns and villages, regions, islands and Gaeltachts. We also occasionally share work/life balance stories—from remote working or unique lifestyle opportunities—offering a glimpse into working and living in our region.
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Facebook and X focus more on photos and graphics, often highlighting upcoming events and showcasing the benefits of living or working in Kerry, from local culture to career growth and lifestyle advantages. Sharing content to our feed is a part of these platforms, helping to amplify the message from all around the county.
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LinkedIn (WorkLiveVisitKerry) showcases our enterprise and innovation community, demonstrating Kerry as a hub for business leadership, entrepreneurial ventures and career growth. We also share stories about upcoming events, experiences and local attractions that make Kerry an exceptional place to live and work.
By following us across all platforms, you’ll gain a well-rounded perspective of County Kerry—from the stunning landscapes, events and adventures, to enterprise and innovation and our connected communities that define our region. Each platform offers its own unique lens, ensuring you don’t miss out on any of the exciting content we share.
Storytelling Through Social Media
We invite you to tag us in posts—whether you're capturing Kerry’s natural beauty, attending an event, or highlighting the work-life balance that makes Kerry such a special place. Our social media content is designed to be engaging, authentic, and visually captivating. When posting, align your stories with the core pillars of our brand: Shaped by the Landscape, Creative in Character, Welcoming Community, and Entrepreneurial Edge. You can read more about our brand here.
If your content aligns with our brand strategy, we may reshare it, and we’re always open to discussing potential collaborations to amplify Kerry’s story. Feel free to reach out and explore how we can work together to promote the very best of Kerry to a wider audience.
Best Practices for Engagement
- Visual Excellence: High-quality imagery and videos are central to our strategy. We take pride in sharing outstanding content from Kerry’s creative community, so be sure to tag us to expand your reach and showcase your work.
- Engagement: We appreciate when our followers interact with our content through comments, shares, and other forms of engagement. By collectively sharing positive and inspiring content, we can enhance the visibility of County Kerry.
- Collaborative Posting: We encourage collaborations with influencers, local businesses, and community leaders. Feel free to tag us in your posts or reach out to explore potential partnership opportunities.
Resources and Support
We are here to support you. If you have any questions or would like to explore collaboration opportunities, please reach out to us. We’re happy to help you align your content with the Discover Kerry brand.