The Discover Kerry brand tells the story of Kerry’s vibrant culture, heritage, and landscape. To help us share Kerry’s essence with integrity and consistency, we ask all third parties to follow our Brand Guidelines and this Third Party Use Guide when using our brand assets, linking to Discover Kerry’s website, or sharing Kerry stories. Please contact the Discover Kerry team at 📧 Email: info@discoverkerry.com for any permissions or support.

1. Logo and Brand Elements

Our logo and visual assets are central to Discover Kerry’s identity and should be used according to these guidelines:

  • Primary Logo Usage: Always use the approved black or white versions of the logo, depending on the background. For legibility, maintain a clear area around the logo, ensuring it stands out without competing with other elements.
  • Logo Placement: Avoid modifications, such as stretching, recoloring, or adding drop shadows. The logo should never be rotated or altered in shape.
  • Minimum Sizing: Online, the logo should appear at a minimum of 100px in width. For print, it should be no smaller than 15mm.

For downloadable logos and usage permissions, please contact the Discover Kerry team or download here.

Key Visual Elements
In addition to the logo, the Discover Kerry brand is supported by a dynamic color palette and bold typography. These should align with our brand's visual guidelines when used on any promotional materials or digital platforms to represent Kerry. The Discover Kerry team can provide detailed color and font specifications as needed.

2. Tone of Voice and Language

Discover Kerry’s tone of voice reflects Kerry's warm, inclusive, and down-to-earth nature. Our messaging should consistently embody these qualities:

  • Warm and Inviting: All communications should be friendly and accessible, echoing Kerry's famous welcome.
  • Energetic and Confident: Speak with pride and energy about the unique aspects of Kerry's people, landscapes, innovation and creative  culture.
  • Authentic and Engaging: Use natural language, focusing on real people, stories, and experiences. Avoid overly formal or sales-oriented language.

Example Language: "Uncover a place where rich traditions merge with fresh innovation, and a bold spirit comes alive. Explore more at DiscoverKerry.com."

3. Backlink Guidelines

Backlinks play a vital role in boosting our site’s visibility and supporting local Kerry businesses through improved online presence. Here’s how to incorporate backlinks effectively:

  • Option 1: Logo Placement
    Use our logo as a footer backlink or in a side banner on your website to direct visitors to DiscoverKerry.com. Make sure this link aligns seamlessly with your site’s look and feel.

  • Backlink Example 1

  • Option 2: Call to Action (CTA)
    Include a CTA near the logo or in your content that encourages visitors to explore Discover Kerry. Example: “Discover everything Kerry has to offer at DiscoverKerry.com.”

  • Backlink Example 2

  • Option 3: Tailored Content Backlink
    Add a paragraph relevant to your audience that naturally links to Discover Kerry. For example, a business in Kerry could say, “Explore life and work in Kerry, where unique career opportunities and breathtaking landscapes meet. Learn more at DiscoverKerry.com.”

  • Backlink Guide 3

  • Link Targeting: We recommend linking to main site pages (e.g., Festivals, What’s On, or Living/Working in Kerry) rather than individual events, as those can become outdated.

Each backlink builds mutual growth: with increased traffic to DiscoverKerry.com, we drive attention to local Kerry businesses. If you have questions about choosing the right page, contact the team at 📧 Email: info@discoverkerry.com for advice.

4. Imagery and Content Style

Visuals should capture Kerry’s natural beauty, authentic culture, entrepreneurial spirit and welcoming community. Here are our top recommendations:

  • Natural and Aspirational: Use images that are vibrant yet relatable, capturing real people and landscapes. Avoid heavily edited or overly staged visuals.
  • Diverse and Inclusive: Represent Kerry’s multifaceted communities and appeal to a wide range of audiences, from families and students to entrepreneurs and retirees.
  • Balanced Lifestyle: Show Kerry as a place of both work and leisure, where community, culture, and scenic landscapes come together.

Accessing Visuals
We offer a library of high-quality images showcasing Kerry’s landscape, events, and people. Reach out to us for permission to access and use these assets in your promotional content.

Important Notes

1. Approval for Brand Use
All third-party use of Discover Kerry brand assets must be approved by our team. Contact us by 📧 Email: info@discoverkerry.com for permissions, file access, and additional guidance.

2. Staying True to Kerry’s Story
Our brand represents the entirety of Kerry, from its beautiful landscapes to its thriving businesses and communities. Each time you share a Kerry story, you become part of our journey. Use our guidelines as a toolkit to help amplify Kerry’s story authentically and powerfully.

3. Questions?
For any questions or additional support, please email the Discover Kerry team. We are here to help ensure all communications represent Kerry as it truly is—a place for everyone to belong, explore, and thrive.