Kerry founded protein brand All Real Nutrition has taken a major step in its national expansion with a new nationwide listing with Sysco Ireland, one of Ireland’s leading foodservice distributors supplying cafés, contract caterers, workplaces and office canteens across the country.
The listing marks a significant milestone for the fast growing business, founded and based in Farranfore by entrepreneurs Niall Harty and Ross McDowell, and opens the door for All Real Nutrition products to reach thousands of new foodservice locations nationwide.
From Kerry startup to national foodservice rollout
The announcement follows the brand’s strong success in Ireland’s leading technology workplaces, where All Real protein bars are now consumed daily by staff in offices including Google, Meta, TikTok and LinkedIn. What began as a targeted workplace rollout has now evolved into a full national foodservice strategy.
New workplace focused product innovation
At the centre of this growth is All Real Nutrition’s latest innovation, a mini protein bar developed specifically for the foodservice and workplace environment. The smaller format bar delivers 90 calories and 8g of protein, making it an ideal grab and go snack or coffee accompaniment, without the higher calorie load or price point of traditional protein bars.
Originally launched exclusively into Google offices, the mini bar range quickly proved demand. Off the back of its success, All Real Nutrition expanded the range to six flavours, setting the stage for its nationwide rollout through Sysco Ireland.
Leadership perspective on national expansion
“Getting listed with Sysco Ireland is a huge moment for us. It gives us a route to market into cafés, canteens and office spaces across the country.
We’ve seen first hand in places like Google that people want better everyday snacks at work, something that tastes great but is made with real ingredients and delivers on nutrition. The mini bar was designed specifically for that moment, with lower calories, high protein and a price point that works for foodservice.
This listing puts us in a position to genuinely reshape workplace snacking across Ireland.”
Niall Harty, CEO and Co founder, All Real Nutrition
Supporting long term growth from Kerry
All Real Nutrition first made its name with its flagship 50g protein bar, now one of the best selling bars in Irish retail. The move into foodservice reflects a deliberate strategy to innovate beyond retail shelves and meet consumers where they snack most frequently, at work, in cafés and on the go.
With Sysco Ireland now acting as a nationwide distribution partner, All Real Nutrition expects the foodservice channel to become one of its fastest growing areas, complementing its existing retail and direct to consumer presence.
Founded in Kerry, the company has built its reputation on using simple, real food ingredients and challenging the ultra processed norm within the protein and snacking category. The Sysco Ireland listing signals the next phase of growth for the brand, as it brings Kerry developed products to a national audience.
