NBC’s TODAY SHOW will broadcast all four hours of their flagship weekday morning programme live from the five-star Sheen Falls Hotel in Kenmare, County Kerry, on Friday, 16 October 2026. The show is sponsored by Tourism Ireland. The four-hour live programme will offer viewers across the United States an engaging introduction to Ireland, its people, culture, heritage and unique experiences.

 

Showcasing the Island of Ireland

The landmark broadcast marks the first time TODAY will broadcast all four hours live from Ireland, bringing one of America’s most recognised morning television programmes to the country and millions of viewers a glimpse into the island of Ireland. The special broadcast will see TODAY’s leading anchors and hosts, including Savannah Guthrie, Craig Melvin, Al Roker, Carson Daly, Dylan Dreyer, Jenna Bush Hager and Sheinelle Jones, travel to Ireland for a special four-hour programme.

Inspiring Visitors to Experience Ireland 

Throughout the morning, TODAY will take viewers across the island of Ireland, sharing stories from its people and Ireland’s rich heritage, culture and authentic local experiences. “We are delighted to welcome TODAY to Ireland. We hope it inspires viewers to come and experience the island of Ireland for themselves.” Alison Metcalfe, Executive Vice President, Head of North America, Tourism Ireland

 

Surprise Celebrity Guests

The TODAY team will be joined in Ireland by NBC News Chief International Correspondent Keir Simmons, with surprise celebrity guests also expected to feature throughout the special broadcast.

 

For more information on the broadcast, visit TODAY.com

Set within 300 acres of woodland overlooking the meeting of the Kenmare Bay and Sheen River, the five-star hotel will provide the backdrop for this landmark international broadcast. “We are delighted to welcome TODAY to Sheen Falls Lodge and to Kenmare for what will be a truly historic occasion. To have one of America’s most iconic morning programmes broadcast live from our hotel, is an incredible honour”. Brian Loughnane, General Manager, Sheen Falls Lodge